Investment Date: June 1994

Fulcrum is a leading provider of sophisticated database marketing solutions, including data management, advanced analytics, and turnkey, marketing program management to companies in retail, manufacturing, financial services, and healthcare.

Fulcrum helps marketers achieve rapid and sustainable gains in financial performance by designing, implementing, and managing multi-channel  marketing programs that are data-driven and highly measurable.

Founded in 1993, Fulcrum is headquartered in New York City with regional offices in Fairfield, CT, Chicago and Richmond, VA.

www.fulcrumanalytics.com