Investment Date: June 1992

Yankelovich is a leading market research firm, providing unparralled insights into customer values and motivations.

The Yankelovich MONITOR®, the longest-running and most in-depth study of consumer values and lifestyle trends, is the widely recognized industry reference on American consumers. MONITOR predicts the forces shaping consumer attitudes, values, lifestyles and behavior and identifies marketplace opportunities.

Yankelovich’s Insight IntegrationSM offers the only true segmentation in the marketplace. By tapping into the insights uncovered through MONITOR research, the company has developed a customized process which allows them to match client’s customer profile with an attitudinal overlay, creating a more complete picture of the customer and what motivates them to buy.

The Segmentation Company specializes in creating custom, needs-based segmentation that uncovers the motivating needs of client’s consumer and prospects.

Yankelovich is headquartered in Chapel Hill, NC.

www.yankelovich.com